The team at Carreras Law Group asked me to create an infographic of DWI statistics to be used in a social media campaign offering assistance in drunk driving arrest cases.
This was a true labor of love! Without a copywriter or any provided data, it was up to me to scour the Texas Department of Transportation databases for statistics. From there I organized the information into digestible chunks, and created a visual story using car and road imagery.
The Haven at San Gabriel was the first new-build property from the team at Enriched Senior Living, and the first to-do on the list was to find investors to fund the project. The client requested an information packet in PDF form to provide to potential investors. The requirements: robust information and a premium look.
Using InDesign, I put together a 21-page project summary that included any and all information a potential investor might want – location details, budgets, blueprints, renderings, timelines, team resumes, and much more. Upon delivery, the project was fully-funded in 4 days.
A challenging request was sent to me by the Bevers Real Estate team. They asked me to create a reusable newsletter template they could adjust depending on that month’s content. And they needed it all done in Microsoft Word. Gasp.
What resulted was a 9 page template that was fully branded and reusable, with mix-and-match sections the team could rearrange to provide a fresh look each month. The sections are resizeable based on content length, and the font styles are preset to keep the visuals consistent.
New Haven Assisted Living & Memory Care had a number of useful docs buried in their filing cabinets, but weren’t making use of them for sales purposes. My team and I decided to take 3 such docs and turn them into downloadables to generate leads towards rentals.
I jumped at the chance to use InDesign to create a stunning, interactive PDF that users can download, fill out, and share with their families. The new doc offers the user a much more positive learning experience than the original, and set New Haven up for a steady stream of new leads.
Invictus Fitness is a woman-run, personal training business in the Austin, Texas area. The owner Nicole was looking to up her enrollment, and needed a way to entice potential clients to share their email.
Together we came up with the plan to design an e-book that shares some juicy trainer tips you would usually only get during a session. The book, along with an Unbounce landing page, created a path for client conversions – a huge step forward for Nicole and her previously word-of-mouth business.