
Downloadable eBook
New Haven Assisted Living & Memory Care had a number of useful docs buried in their filing cabinets, but weren’t making use of them for sales purposes. My team and I decided to take 3 such docs and turn them into downloadables to generate leads towards rentals.
I jumped at the chance to use InDesign to create a stunning, interactive PDF that users can download, fill out, and share with their families. The new doc offers the user a much more positive learning experience than the original, and set New Haven up for a steady stream of new leads.