This set of social media ads for Facebook and Instagram were created to attract applications for any and all of Enriched Senior Living’s properties. The information conveyed is kept general to be usable by all 12 locations. It was important to the client to accurately represent the age and ethnicity of current staff demographics, as well as to try out a fresh version of the brand to appeal to a younger audience.
The first in a series of four, these search ads for New Haven Memory Care were created as a PSA that also functions as step one in a sales funnel. From the ads, the user is taken to a Dementia quiz and ultimately can choose to share their contact details to receive more information on memory care and assisted living options.
For a realtor, a professional outward appearance can mean more business, and social media platforms are a powerful tool to increase networking opportunities. For this client, we started with a new logo lockup with a usable glyph and wordmark. From there the set was fully fleshed out with social avatar images, cover images, post templates and an email signature.
